privacy statement


Arden Grange is the trading name for Leander International Pet Foods Ltd. This privacy statement explains how we use any personal information we collect about you when you use this website.


what information do we collect about you?

Personal data

The personal data we collect from you includes:      

  • Questions, queries and feedback you leave and your name, email, telephone number and address     
  • Information including your name, address, telephone numbers, email when placing orders or submitting a sponsorship request     
  • Your email should you voluntarily complete customer surveys     
  • Your name, mobile telephone number, email and county of residence if you participate in competitions or opt-in to receive our blog round up (newsletter)      
  • We will retain any survey answers that you provide when entering competitions


Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity

Google Analytics software is used to collect information about how you use the Arden Grange website. We do this to help make sure the site is meeting the needs of its users and to help us to improve the functionality of the website


Google Analytics stores information about:     

  • The pages you visit on our website     
  • How long you spend on each website page     
  • We do not collect or store your personal information (for example your name or address) so this information cannot be used to identify who you are

We will also use Google Analytics data from any Arden Grange branded competition entry microsites


How will we use the information about you?

We collect personal information about you to process;      

  • Any orders     
  • Any queries or feedback

We also use the data that you have submitted to manage your account

Leander International Pet Foods Ltd will not share your information for marketing purposes with external companies

In processing your order or when providing stock and promotional items, your delivery address, name and contact number will be passed on to our courier partners  


Google Ads

We use "Google Ads" on our website, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google"). We use Google Ads for marketing and optimization purposes, in particular to place ads that are relevant and interesting to you. If you have given us your consent in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR, we can use Google Ads to draw attention to our attractive offers with the help of advertising material on external websites. This enables us to determine how successful individual advertising measures are.

These advertising media are delivered by Google via so-called "ad servers". For this we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you reach our website via a Google ad, Google Ads will store a cookie on your device. These cookies usually expire after 30 days. They are not used to identify you personally. The following information is usually stored as analysis values ​​for this cookie: Unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (identification that the user no longer wish to be contacted). These cookies enable Google to recognize your web browser. If a user visits certain pages of an advertiser's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each advertiser is assigned a different cookie. As a result, cookies cannot be tracked through advertiser websites. 

We ourselves do not collect or process any personal data for the advertising measures mentioned above. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the user based on this information. Based on these evaluations, we can see which of the advertising measures used are particularly effective. Through the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. As far as we know, Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements. If you have a user account with Google and are registered there, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and store your IP address. Since personal data is transferred to the USA, further appropriate guarantees are required to ensure the level of data protection in accordance with GDPR. In order to ensure this, we have concluded standard contractual clauses with the provider in accordance with Article 46 (2) (c) GDPR. These oblige the recipient of the data in the USA to process the data in accordance with the European level of protection. In cases where this cannot be guaranteed even with this contract extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA. Further information on the use of data by Google, on setting and objection options as well as on data protection can be found on the following Google websites:

Data protection declaration: https://policies.google.com/privacy?hl=de&gl=de 

Google Site Statistics: https://services.google.com/sitestats/en.html

You can prevent the installation of cookies by deleting the existing cookies and deactivating the storage of cookies in your web browser settings. 

Please note that in this case you may not be able to use all functions of our website to their full extent. You can also prevent the storage of cookies by setting your web browser so that cookies from the domain " www.googleadservices.com " ( https://www.google.de/settings/ads ) are blocked. We would like to point out that this setting will be deleted if you delete your cookies. In addition, you can opt out of interest-based advertising by clicking the link http://optout.aboutads.infoclick. Please note that this setting will also be deleted if you delete your cookies.  


Freshdesk

We use Freshworks Inc. from the USA for our customer service. This application helps us manage customer emails and customer calls.


Marketing

If you have consented to receive email communications from us and decide that you no longer wish to receive emails you can opt-out by using the unsubscribe button on the bottom of the email or click the following link to send us an opt-out email to unsubscribe support@ardengrange.com


Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email support@ardengrange.com or write to us at: Leander International Pet Foods Ltd, Arden Grange, London Road, Albourne, West Sussex BN6 9BJ

We want to make sure that your personal information is accurate and up-to-date. You may ask us to correct or remove information you think is inaccurate


Other websites

Our website contains links to other websites. This privacy statement only applies to this website so when you visit links to other websites you should read their own privacy statement


Changes to our privacy statement

We keep our privacy policy under regular review and we will place any updates on this web page.

This privacy statement was last updated 29th June 2021



How to contact us Please contact us if you have any questions about our privacy statement or information we hold about you:

E-mail: 
support@ardengrange.com

Post: 
Leander International Pet Foods Ltd, Arden Grange, London Road,
Albourne, West Sussex BN6 9BJ

Phone: 
01273 894617